|
memesis: meme-x and memetics |
|
|
cultural evolution can be modelled through principles of
variation and selection very similar to darwinism. this
implies a shift from genes as units of biological
information to a new type of units of cultural information:
memes. a meme is defined as a cognitive-behavioral pattern
that can be transmitted from one individual to another one
through communication. since the individual who transmitted
the meme will continue to carry it, the transmission can be
interpreted as a replication: a copy of the meme is made in
the cognitive system of another individual, making him or
her into a carrier of the meme. this process of
self-reproduction, leading to spreading over a growing group
of individuals, defines the meme as a replicator, similar in
that respect to the gene [Dawk76;
Mori91].
memetics can then be defined as the discipline that studies
memes. |
|
|
|
dawkins listed the following three characteristics for any successful replicator:
|
|
|
|
|
||
|
in these general respects, memes are similar to genes and to other replicators, like computer viruses or crystals. the genetic metaphor for cultural transmission is limited, though. genes can only be transmitted from parent to child. memes can be transmitted between any two individuals ["multiple parenting"]. for genes to be transmitted, you need a generation. memes only take minutes to replicate [see competition between memes and genes]. on the other hand, the copying-fidelity of memes is in general much lower. if a story is spread by being told from person to person, the final version will be very different from the original one. it is this variability or fuzziness that perhaps distinguishes cultural patterns most strikingly from dna structures: every individual's version of an idea or belief will be in some respect different from the others'. that makes it difficult to define or delimit memes. |
|
|
|
|||
|
|
||
|
|
||
|
|
|
|