Introduction to the First Edition
The
Paralysis of Criticism: Society Without Opposition
Does
not the threat of an atomic catastrophe which could wipe out the human race
also serve to protect the very forces which perpetuate this danger? The efforts
to prevent such a catastrophe overshadow the search for its potential causes
in contemporary industrial society. These causes remain unidentified, unexposed,
unattacked by the public be- cause they recede before the all too obvious
threat from without-to the West from the East, to the East from the West.
Equally obvious is the need for being prepared, for living on the blink, for
facing the challenge. We submit to the peaceful production of the means of
destruction, to the perfection of waste, to being educated for a defense which
deforms the defenders and that which they defend.
If
we attempt to relate the causes of the danger to the war in which society
is organized and organizes its members, we are immediately confronted with
the fact that advanced industrial society becomes richer, bigger, and better
as it perpetuates the danger. The defense structure makes life easier for
a greater number of people and extends man's mastery of nature. Under these
circumstances, our mass media have little difficulty in selling particular
interests as those of all sensible men. The political needs of society become
individual needs and aspirations, their satisfaction promotes business and
the commonweal, and the whole appeals to be the very embodiment of Reason.
And
yet this society is irrational as a whole. Its productivity is destructive
of the free development of human needs and faculties, its peace maintained
by the constant threat of war, its growth dependent on the repression of the
real possibilities for pacifying the struggle for existence-
xli
individual, national, and international. This repression, so different
from that which characterized the preceding, less developed stages of our
society, operates today not tram a position of natural and technical immaturity
hut rather from a position of strength. The capabilities (intellectual and
material) of contemporary society are immeasurably greater than ever before-which
means that the scope of society's domination over the individual is immeasurably
greater than ever before. Our society distinguishes itself by conquering the
centrifugal social forces with Technology rather than Terror, on the dual
basis of an overwhelming efficiency and an increasing standard of living.
To investigate the roots of these developments and ex. amine their historical
alternatives is part of the aim of a critical theory of contemporary society,
a theory which analyzes society in the light of its used and unused or abused
capabilities for improving the human condition. But what are the standards
for such a critique?
Certainly value judgments play a part. The established war of organizing
society is measured against other possible ways, ways which are held to offer
better chances for alleviating man's struggle for existence; a specific historical
practice is measured against its own historical alter. natives. From the beginning,
any critical theory of society is thus confronted with the problem of historical
objectivity, a problem which arises at the two points where the analysis implies
value judgments:
1. the judgment that human life is worth living, or rather
can be and ought to be made worth living. This judgement underlies all intellectual
effort; it is the apriori of social theory, and its rejection (which
is perfectly logical) rejects theory itself;
2. the judgment that, in a given society, specific possibilities
exist for the amelioration of human life and specific
ways and means of realizing these possibilities. Critical analysis has to demonstrate the objective validity of these judgments, and the demonstration has to proceed on empirical grounds. The established
society has available an ascertainable quantity and quality of intellectual
and material resources. How can these resources be used for the optimal development
and satisfaction of individual needs and faculties with a minimum of toil
and misery? Social theory is historical theory, and history is the realm of
chance in the realm of necessity. Therefore, among the various possible and
actual modes of organizing and utilizing the available resources, which ones
offer the greatest chance of an optimal development?
;
The attempt to answer these questions demands a series
of initial abstractions. In order to identify and define the possibilities
of an optimal development, the critical theory must abstract from the actual
organization and utilization of society's resources, and from the results
of this organization and utilization. Such abstraction which refuses to accept
the given universe of facts as the final context of validation, such "transcending"
analysis of the facts in the light of their arrested and denied possibilities,
pertains to the very structure of social theory. It is opposed to all metaphysics
by virtue of the rigorously historical character of the transcendence[1].
The "possibilities" must be within the reach of the respective society;
they must be definable goals of practice. By the same token, the abstraction
from the established in- situations must be expressive of an actual tendency-that
is, their transformation must be the real need of the underlying population.
Social theory is concerned with the historical alternatives which haunt the
established society as subversive tendencies and forces. The values attached
to the alter- natives do become facts when they are translated into reality
by historical practice. The theoretical concepts terminate with social change.
But here, advanced industrial society confronts the critique with a situation
which seems to deprive it of its very basis. Technical progress, extended
to a whole system of domination and coordination, creates forms of life (and
of power) which appear to reconcile the forces opposing the system and to
defeat or refute all protest in the name of the historical prospects of freedom
from toil and domination. Contemporary society seems to be capable of containing
social change-qualitative change which would establish essentially different
institutions, a new direction of the productive process, new modes of human
existence. This containment of social change is perhaps the most singular
achievement of advanced industrial society; the general acceptance of the
National Purpose, bipartisan policy, the de- cline of pluralism, the collusion
of Business and Labor within the strong State testify to the integration of
opposites which is the result as well as the prerequisite of this achievement.
A brief comparison between the formative stage of the
theory of industrial society and its present situation may help to show how
the basis of the critique has been altered. At its origins in the first half
of the nineteenth century, when it elaborated the first concepts of the alternatives,
the critique of industrial society attained concreteness in a historical mediation
between theory and practice, values and facts, needs and goals. This historical
mediation occurred in the consciousness and in the political action of the
two great classes which faced each other in the society: the bourgeoisie and
the proletariat. In the 'Capitalist world, they are still the basic classes.
However, the capitalist development has altered the structure and function
of these two classes
in such a way that
they no longer appear to be agents of historical transformation. An overriding
interest in the preservation and improvement of the institutional status quo
unites the former antagonists in the most advanced areas of contemporary society.
And to the degree to which technical progress assures the growth and cohesion
of communist society, the very idea of qualitative change recedes before the
realistic notions of a non-explosive evolution. In the absence of demonstrable
agents and agencies of social change, the critique is thus thrown back to
a high level of abstraction. There is no ground on which theory and practice,
thought and action meet. Even the most empirical analysis of historical alternatives
appears to be unrealistic speculation, and commitment to them a matter of
personal (or group) preference.
And
yet: does this absence refute the theory? In the face of apparently contradictory
facts, the critical analysis continues to insist that the need for qualitative
change is as pressing as ever before. Needed by whom? The answer continues
to be the same: by the society as a whole, for every one of its members. The
union of growing productivity and growing destruction; the brinkmanship of
annihilation; the surrender of thought, hope, and fear to the decisions
of the powers that be; the preservation of misery in the face of unprecedented
wealth constitute the most impartial indictment -even if they are not the
raison d' etre of this society but only its by-product: its sweeping
rationality, which propels efficiency and growth, is itself irrational.
The
fact that the vast majority of the population accepts, and is made to accept,
this society does not render it less irrational and less reprehensible. The
distinction between true and false consciousness, real and immediate interest
still is meaningful. But this distinction itself must be validated. Men must
come to see it and to find their way from false to true consciousness, from
their immediate to
their real interest. They can do so only if they live in need of changing
their way of life, of denying the positive, of refusing. It is precisely this
need which the established society man- ages to repress to the degree to which
it is capable of "delivering the goods" on an increasingly large
scale, and using the scientific conquest of nature for the scientific conquest
of man.
Confronted with the total character of the achievements of advanced industrial
society, critical theory is left without the rationale for transcending this
society. The vacuum empties the theoretical structure itself, because the
categories of a critical social theory were developed during the period in
which the need for refusal and subversion was embodied in the action of effective
social forces. These categories were essentially negative and oppositional
concepts, defining the actual contradictions in nineteenth century European
society. The category "society" itself expressed the acute conflict
between the social and political sphere-society as antagonistic to the state.
Similarly, "individual," "class," "private,"
"family" denoted spheres and forces not yet integrated with the
established conditions-spheres of tension and contradiction. With the growing
integration of industrial society, these categories are losing their critical
connotation, and tend to become descriptive, deceptive, or operational terms.
An attempt to recapture the critical intent of these
categories, and to understand how the intent was cancelled by the social reality,
appears from the outset to be regression from a theory joined with historical
practice to abstract, speculative thought: from the critique of political
economy to philosophy. This ideological character of the critique results
from the fact that the analysis is forced to proceed from a position "outside"
the positive as well as negative, the productive as well as destructive tendencies
in society. Modern industrial society is the pervasive identity of these opposites
-it is the whole that is in question. At the same time, the position
of theory cannot be one of mere speculation. It must be a historical position
in the sense that it must be grounded on the capabilities of the given society.
This ambiguous situation
involves a still more fundamental ambiguity. One-Dimensional Man will
vacillate throughout between two contradictory hypotheses: (1) that advanced
industrial society is capable of containing qualitative change for the foreseeable
future; (2) that forces and tendencies exist which may break this containment
and explode the society. I do not think that a clear answer can be given.
Both tendencies are there, side by side-and even the one in the other. The
first tendency is dominant, and what- ever preconditions for a reversal may
exist are being used to prevent it. Perhaps an accident may alter the
situation, but unless the recognition of what is being done and what is being
prevented subverts the consciousness and the behavior of man, not even
a catastrophe will bring about the change.
The
analysis is focused on advanced industrial society, In which the technical
apparatus of production and distribution (with an increasing sector of
automation) functions, not as the sum-total of mere instruments
which can be isolated from their social and political effects, but rather
as a system which determines a priori the product of the apparatus
as well as the operations of servicing and extending it. In this society,
the productive apparatus tends to become totalitarian to the extent
to which it determines not only the socially needed occupations, skills,
and attitudes, but also individual needs and aspirations. It thus obliterates
the Opposition between the private and public existence, between individual
and social needs. Technology serves to institute new, more effective,
and more pleasant forms of social control and social cohesion. The totalitarian
tendency of these controls seems to assert itself in still another sense-by
spreading to the less developed and even to the pre- industrial areas of the
world, and by creating similarities in the development of capitalism and communism.
In
the face of the totalitarian features of this society, the traditional notion of the "neutrality" of technology can no longer
be maintained. Technology as such cannot be isolated from the use to which
it is put; the technological " society
is a system of domination which operates already in the concept and construction
of techniques. The way in which a society organizes the life of its members
involves an initial choice between historical alter- natives which
are determined by the inherited level of the material and intellectual culture.
The choice itself results from the play of the dominant interests. It anticipates
specific modes of transforming and utilizing man and nature and rejects
other modes. It is one "project" of realization among others[2].2
But once the project has become operative in the basic institutions and relations,
it tends to become exclusive' and to determine the development of the society
as a whole. As a technological universe, advanced industrial society is a
political universe, the latest stage in the realization of a speci:6c
historical protect-namely, the experience, transformation, and organization
of nature as the mere stuff of domination.
As the project unfolds, it shapes the entire universe
of discourse and action, intellectual and material culture. In the medium
of technology, culture, politics, and the economy merge into an omnipresent
system which swallows up or repulses all alternatives. The productivity and
growth potential of this system stabilize the society and contain technical
progress within the framework of domination. Technological rationality has
become political rationality.
In the discussion of the familiar tendencies of advanced industrial civilization,
I have rarely given specific references. The material is assembled and described
in the vast sociological and psychological literature on technology and social
change, scientific management, corporative enterprise, changes in the character
of industrial labor and of the labor force, etc. There are many unideological
analyses of the facts-such as Berle and Means, The Modem Corporation and
Private Property, the reports of the 76th Congress' Temporary National
Economic Committee on the Concentration of Economic Power, the publications
of the AFL-CIO on Automation and Maior Technological Change, but also
those of News and Letters and Correspondence in Detroit. I should
like to emphasize the vital importance of the work of C. Wright Mills, and
of studies which are frequently frowned upon because of simplification, overstatement,
or journalistic ease-Vance Packard's The Hidden Persuders, The Status Seekers,
and The Waste Makers, William H. Whyte's The Organization Man,
Fred J.
Cooks The Warfare State belong
in this category. To be sure, the lack of theoretical
analysis in these works leaves the roots of the described conditions covered
and protected, but left to speak for themselves, the conditions speak loudly
enough. Perhaps the most telling evidence can be obtained by simply looking
at television or listening to the AM radio for one consecutive hour for a
couple of days, not shutting off the commercials, and now and then switching
the station.
My analysis is focused on tendencies in the most highly
developed contemporary societies. There are large areas within and without
these societies where the described tendencies do not prevail-I would say:
not yet prevail. I am projecting these tendencies and I offer some hypotheses,
nothing more.
[1] The terms "transcend" and "transcendence"
are used throughout in the empirical, critical sense: they designate tendencies
in theory and practice which, in a given society, overshoot" the established
universe of discourse and action toward its historical alternatives (real
possibilities).
[2] The term "project"
emphasizes the element of freedom and responsibility in
historical determination: it links autonomy and contingency. In this sense,
the term is used in the work of Jean-Paul Same. For a further discussion
see chapter VIII below.